Cadbury is taking a chip off the old block, reducing the size of its family-sized chocolate bars.
They announced the change on social media and online backlash has been rife as the blocks will be one row smaller but cost the same price.
Some people say less is more, but with chocolate more should always means more.
But soon Cadbury's family-size blocks are going to be one row of chocolate smaller – four whole squares less.
"It's costing a lot more to make chocolate these days, and we had a choice to increase the recommended retail price or to reduce the size of the blocks by a row," says Cadbury general manager Jacquie Evison.
The family-size blocks will be reduced from 220g to 200g.
"We know that people will be disappointed that there's 10 percent chocolate less to share around but we did want to keep taste, quality and affordability just the same," says Ms Evison.
That's right, it's the same old price for a smaller block of chocolate.
"I think that Cadbury shouldn't be saying that they're not putting the price up because by reducing the amount of chocolate you get they are effectively putting the price up, so I think that's disingenuous," says Consumer New Zealand chief executive Sue Chetwin.
It's not Cadbury's first taste of public backlash; in 2009 it switched to using palm oil, but reverted back to cocoa butter after consumer outcry.
Cadbury says the new, smaller family-sized blocks will hit shelves over the next few months, pleasing probably no one except the anti-obesity campaigners.
3 News
source: newshub archive
