If you think you know what's trendy in fashion, chances are it's because Stefan Siegel told you.
The Italian model, turned investment banker, turned entrepreneur, is the mouthpiece for more than 20,000 designers from around the world.
Siegel started the business Not Just A Label, an online catalogue of new and unique designers.
He came up with the idea one Sunday in 2008, after realising there was no way for newbies to get the attention of the fashion industry's movers and shakers, and sell to him.
Siegel is in New Zealand for iD Dunedin Fashion Week and spoke to Newshub.
Watch the video for the extended interview.
