A decade after The Notebook made almost every woman (and some men) cry, there's a new love story that's bringing on the water-works –and this time it's in the form of a gum commercial.
Yes, you read that correctly.
Extra's newest commercial has steered away from little, animated sweet treats and coffee cups – this time telling the epic love story of two high school sweethearts, Sarah and Juan.
The commercial is just under two minutes long, and has so far gained almost 6 million views on YouTube.
Viewers said the ad had them "bawling", and questioned "how can an advertisement for gum make you cry so much?"
Watch the video.