Extra's latest gum ad has the internet in tears

  • 15/10/2015
Extra's latest gum ad has the internet in tears

A decade after The Notebook made almost every woman (and some men) cry, there's a new love story that's bringing on the water-works –and this time it's in the form of a gum commercial.

Yes, you read that correctly.

Extra's newest commercial has steered away from little, animated sweet treats and coffee cups – this time telling the epic love story of two high school sweethearts, Sarah and Juan.

The commercial is just under two minutes long, and has so far gained almost 6 million views on YouTube.

Viewers said the ad had them "bawling", and questioned "how can an advertisement for gum make you cry so much?"

Watch the video.