Award-winning hip hop group Homebrew have always liked doing things their own way - from the music, to the way it's marketed.
Now they're turning their attention to publishing, gathering a larger collective around them to make an online magazine, which launched tonight.
Homebrew member Tom Scott is living in Melbourne now, but he is back to launch the magazine he's made with about 50 of his mates from a collective called "Young, Gifted and Broke".
"This is just an outlet for all the stuff they want to do - whether it's written, videos, it's all by artists. They're all weirdos, they're not journalists," he says.
While future issues may have a small price tag attached, the first issue, launched tonight, is free.
"So far we've made like negative $7000, but we will make it back," he says.
It's fair to say it's unlike anything produced in New Zealand before, and as for what's next for Homebrew, well, they're still making music and are filming a new song this weekend outside Parliament:
"It's a song, a kind of bluesy song, called 'Kill the PM' - my mum's like 'I like it, but why do you have to kill him? How about dis?' But you've already done that - you've got to step it up," says Scott.
Fellow collective member Dominic "Tourettes" Hoey agrees.
"It's like when I told him to suck my dick. And then people accused me of being homophobic. And I was like no - I was saying something that would upset him," he says.
There was no John Key to be seen tonight, just lots of people passionate the music and art and video and alcohol.
3 News
source: newshub archive
