Kim K dethrones Beyonce on Instagram

Kim Kardashian West (AAP)
Kim Kardashian West (AAP)

Kim Kardashian West has taken over from Beyonce as the most-followed celebrity Instagram user.

The 34-year-old reality TV star has trumped Queen Bey's 44 million followers with her 44.1 million.

Kim K's overwhelming number of selfies, along with promotional snaps for branded products, have always kept her close second, but according to experts it's daughter North that made her famous mother number one.

Beyonce's Instagram tactics, however, are far from the reality TV star's strategy. The singer only posts the occasional selfie, rarely captions her photos and follows no one.

The top five is rounded out by Taylor Swift, who is creeping her way to the top with 43.7 million followers, Selena Gomez and Ariana Grande.

Meanwhile, another Kardashian sister rules a different social media platform. Half-sister Kylie Jenner is the most-followed account on Snapchat.

But although Kardashian and Beyonce may rule the celebrity Instagram world, there is still one Instagram user that has more followers than both social media queens combined: Instagram itself takes the crown with 90 million followers.

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