Playboy bunnies hop down under
Wednesday 14 Nov 2012 10:23 p.m.
Hallensteins has been selling clothes to New Zealand men since 1873.
In that time it has been many things, but cool and edgy wouldn't be amongst them.
But the marketing department is looking to change that and imported three friends to help.
Watch the video to see the story by Ali Ikram - warning contains explicit images.