The NZ Police 'Running Man' video continues to pay off for the force, after beating out campaigns from some of NZ's top companies to take out the top gong at the New Zealand Social Media Awards.
Back in May, a group of officers polished their dancing shoes and rocked out to 'My Boo' by the Ghost Town DJs, with their best 'Running Man' moves.
The NZ Police then set down the #runningmanchallenge to other police districts across the world.
The response was outstanding, with Scotland Police playing bagpipes, Miami Police dancing on the beach, and other emergency services taking up the challenge as well.
The video has been viewed more than 10 million times, and was judged by an independent panel to be an "absolute viral sensation" - beating out campaigns from Auckland Council, Vodafone, Xero, and Spark.
"We were incredibly humbled by the win," says NZ Police deputy chief executive of public affairs, Karen Jones.
"More importantly, we are thrilled that the campaign reached so many people, and gave them a special glimpse of the wonderful personalities behind the uniform."
Newshub.
