Hundreds of eager fans have queued to get into the new K-pop music store in downtown Auckland.
It may not be the biggest music craze in the country right now, but its popularity is certainly on the up.
For most kiwis, 'Gangnam Style' is really the only K-pop song we know.
It's been synonymous with that South Korean genre of pop music since its release three years ago.
And now K-pop is growing rapidly, right here in New Zealand.
"It's more diverse, so there are more styles and more sounds that everyone can enjoy," says K-pop fan Jemma.
Groups like BTS are quickly making a name for themselves on the world stage. They are now playing 82 percent more concerts than in 2010.
It's the contrast to the typical Western style pop music we've become so accustomed to, that fans love the most.
"It's just really really good music and it's so diverse there are so many different styles you can choose from so there's stuff for everybody," Jemma says.
If the line outside the music store is anything to go by, , there may be a few more K-pop songs to catch onto.
Newshub.
