The halftime show at this year's Super Bowl didn't have any wardrobe malfunctions, but there were plenty of nods to the current political climate.
Lady Gaga studied every Super Bowl half-time show before planning her own "inclusive" performance.
It seems that study paid off, with Gaga dreaming up a show which included a high-wire routine, a pitch-wide dance party and a piano power-ballad.
Gaga also alluded to the country's political turmoil by reading a line from The Pledge of Allegiance.
"One nation, under god, indivisible, with liberty and justice for all," she read.
But the off-field action didn't end with Gaga. The Super Bowl is as much a marketing opportunity as a sporting event, with companies shelling out close to $7 million dollars for each 30 second ad, and where celebrity appearances are the norm.
Snickers and Star Wars actor Adam Driver pushed boundaries airing the first-ever live Super Bowl ad, with the stunt apparently not going to plan, which seemingly was the plan all along.
Budwesier's pro-immigration ad caused some Trump supporters to claim they'll boycott the American beer while car-maker Audi also struck a serious tone, with a message about gender equality.
With an audience of more than 100 million people, advertisers are more than happy to get their message across - political or not - on the US' biggest sporting stage.
Newshub.
