TV3 has been rebranded as Three, the new look launched with a flashy promotional video featuring MediaWorks' biggest stars.
From Paul Henry captaining a boat to team Jono and Ben versus the 7 Days crew in a Napoleonic battle, to Dominic Bowden nude in a bath, it's a full-on promo.
In a behind-the-scenes video (above), the personalities involved share just how thrilled they were to be part of the launch.
The Project co-host Kanoa Lloyd said she thought it was "probably the coolest promo ever", while Newshub's political editor Patrick Gower gushed he had "never been more excited in my life".
Others were less excited.
"We're here today because we all got an email saying to be here today," said a typically deadpan Jeremy Corbett.
Among other revelations in the video is a theory on what the real reason for the rebrand actually is.
Newshub.
