Heineken create the anti-Pepsi advert: Aziz Al-Sa'afin

Beer company Heineken has come out swinging with a new advert aimed at challenging social views. 

'Worlds Apart' trials a social experiment that sees people paired at random and forced to collaborate in a warehouse guided by a voice. 

The kicker: the pair of people have extremely differing views on important social and political issues and don't know it just yet. 

 

From an anti-transgender man paired with a transgender woman, to an anti-feminist with a pro-feminist, the participants build a stool, a bar, and are then invited to have a beer together.

Before they drink however, they must watch interviews of themselves admitting their extreme views.

They must then decide whether to walk away or have a beer to discuss their differences. 

Heineken create the anti-Pepsi advert: Aziz Al-Sa'afin

The advert has gained mass support with people discussing it online from all over the world. 

Aziz takes a look at the biggest online trends of the day.

Watch the video for the full interview.