Creativity and evolution is what's kept Lego on top as one of the world's most enduring toys, according to its fans.
Thousands packed into Christchurch's Horncastle Arena this weekend, for what's billed as New Zealand's biggest Lego show.
The colourful plastic bricks were first manufactured in 1949, with the Lego world expanding over the years to embrace popular movies, trends, and changes in technology.
Along with custom-kits themed around different genres, there's a big move towards animated and interactive creations including programmable robots.
Ten-year-old Avery Dean won the 'Best in Show' award for a Wild West gun-slinging robot he built with his Dad.
Avery programmed the software for the life-size talking Lego cowboy, which challenges opponents to a fast-draw shootout.
"I like making things that do things," says Avery. "Lego's changing now. You're not just doing bricks.
"There's like people that are lighting stuff and there are great ball contraptions. You're doing more than just putting bricks together and making a house."
Mike Murray spent seven months designing and building a communications tower from Star Wars prequel Rogue One.
He's part of the organising committee for The Christchurch Brick Show and says the range of ages and backgrounds of those involved prove that Lego is genuinely a toy for all ages
"I think it's just an undying sort of creativity really," he says.
"It's always been there and it's always changing and updating as times have gone on."
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