When a starlet debuts a new red-carpet look, often there is a significant amount of social media reaction.
But after Emma Roberts' new haircut featured on the red carpet at the Critics Choice Awards on Saturday (local time), the internet meltdown was unprecedented.
While accompanying her actor boyfriend Evan Peters to the awards, the 26-year-old American Horror Story actress sported debuted a blonde bob with a short, blunt fringe.
She posted a photo of the couple to Instagram, with the caption, "he got nominated and I got bangs."
It was a big change and a dramatic look - and people had some very strong takes on it.
However as it turned out, the actress hasn't completely lost her mind. The hairstyle was fake - a wig Roberts' hairstylist showed off on her Instagram story.
"Guess who's rockin' baby bangs?!!!" Nikki Lee wrote on Instagram, with a photo showing the wig on a mannequin head.