WorkSafe NZ has launched its new Use Your Mouth campaign.
The marketing campaign focuses on encouraging workers to speak up about health and safety.
Jude Urlich, WorkSafe's general manager of strategy and performance, says creating working environments where workers feel safe and are encouraged to speak up about risks is critical to improving health and safety outcomes.
"The Use Your Mouth campaign platform is humorous to encourage message memorability and likeability, but the underlying concept is serious,'' she said.
''We need to get people talking about health and safety with their colleagues, encouraging workers to speak out to help correct workplace behaviour and to report risks or concerns to their superiors."
WorkSafe's 2018 campaign focuses on bullying, fatigue, vehicles, manual handling, slips, trips and falls, hazardous substances and noise.
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It follows a 2017 campaign aimed at encouraging people to use their mouths to talk about workplace health and safety, and to think and act on workplace risks.
New Zealand has a target of reducing fatal and serious non-fatal work-related injury by 25 percent by the year 2020.
Latest data suggests that interim targets have been met, with the fatal injury rate for the three years to 2016 at 2.1 per 100,000 full-time equivalent workers.
Ms Urlich said WorkSafe was also particularly focused on healthy work, with 30,000 new cases of serious ill-health due to work each year, and between 600-900 deaths.