The restaurant at the top of Queenstown's gondola is hoping a new beer will get people talking about the trees it doesn't want on its slopes.
Skyline Queenstown is launching The Tenacious Timber beer on Otago Anniversary Day today to raise awareness about the problem of wilding pine trees in the area.
"Many people who come up to Skyline don't actually know why we are trying to get rid of the trees and we have to explain that they are destroying our native flora," says Skyline food and beverage manager Pierre Poyet.
"The beer will be a good conversation starter."
The beer is made by Queenstown craft beer company Altitude Brewing. It's an XPA beer - a style between a traditional pale ale and an India pale ale.
Members of the Wakatipu Wilding Conifer Control Group and the Department of Conservation are attending the launch.
Wilding pines are a major threat to the Wakatipu landscape. They replace native beech forests and tussock and are capable of significantly changing the landscape.