Apple has big plans to change the way you shop.
In its newly opened flagship store in San Francisco, the tech giant is apparently happy for visitors to sit on their wallets, as long as they "hang out", catch up with friends and maybe listen to music while sipping a latte.
The store’s futuristic design to help them do this includes floor-to-ceiling windows.
(Photo: Nick Estelrich/Newshub.)
"We have a deep commitment to the cities we work in and are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s chief design officer.
"It all starts with the storefront -- taking transparency to a whole new level -- where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible."
Other features include:
The tech giant currently has 480 stories in 18 countries, its retail spaces generating more revenue per square foot than any other US retailer.
The San Francisco flagship store is a template for other Apple stores.
(Photo: Nick Estelrich/Newshub.)
If the concept works well it should attract more people to the tech firm's ecosystem of hardware, content and services.
Sadly for Kiwis there's no word yet if an Apple retail store will ever reach our shores.
Emma Brannam travelled to San Francisco courtesy of Apple.
Newshub.
