L&P brings in chilli and lime flavour
It's a Kiwi icon, but now the familiar L&P bottle is getting a facelift - and the changes run to what's inside as well.
The brand is introducing a new chilli and lime flavour, a move L&P's marketing manager says is "on trend".
"We know our L&P drinkers are always on the lookout for something 'a bit different', and we believe the new flavour and the updated look continues to showcase L&P's cheeky and fun personality and innovative Kiwi spirit," says Angela Broad.
"We think Kiwis are going to really get in behind the flavour, which at first seems a bit out there! It's especially refreshing for the summer months ahead."
It's the biggest change in a decade for the brand, self-described as "world famous in New Zealand since ages ago".
The new drink is expected to be rolled out over the next few months.