Example:Coke Ginger to launch in New Zealand later this week
Kiwis are about to experience the new taste of summer, with Coca-Cola announcing it's on the cusp of launching its first new flavour in almost a decade.
Coke Ginger will be on store shelves from this week - but Coke executives have warned that it's a limited edition product, and won't be around for long.
New Zealand will be just the second country to try out the new flavour, after Coca-Cola released the new product in Australia earlier in the week.
"With summer just around the corner, it is the perfect time to introduce a refreshing and sophisticated new flavour to our Coke fans here in New Zealand," says Tracey Evans, the soft drink company's head of marketing in Oceania.
"Coca-Cola Ginger delivers the great Coke taste with a refreshing new twist - a hint of ginger. We think Coke fans are going to love it."
An advert for the soon-to-be-released drink (Supplied)
A statement reveals the company noticed a rise in the number of ginger-flavoured rinks being bought nationwide - and it's clear they were keen to cash in on the success enjoyed by their rivals.
The new product will get an official release this week in a variety of sizes - including standalone and six-pack cans and a full bottle range.
Coke Ginger will be available in packs of six cans (Supplied)
CNBC says the company released the new product in an attempt to drive up demand for fizzy drinks, as consumers become increasingly more health-conscious.
It reported that there was a decrease of 0.9 percent in the number of sparkling beverages bought in the 12 months to June 30, while demand for still beverages rose a whopping 20.6 percent.
Coca-Cola says Coke Ginger is the first of a series of announcements made for its summer campaign, and hint there's "more to be revealed soon".