A card game manufacturer has defied logic by successfully raising more than $100,000 to dig a hole on a random piece of land for literally no reason.
In perhaps a nihilistic anti-effort to expose the emptiness of consumer culture, makers of Cards Against Humanity amassed US$100,573 ($142,195) to dig the hole, thanks to the generosity of donors who knew exactly how pointless the whole thing was.
The manufacturer made an announcement last week, telling fans that it would start the totally futile excavation project on Black Friday and continue it for as long as people were willing to pay money for it to go on.
Four people donated more than US$1000 ($1414) to the cause, if it can be called that.
The dig lasted for three days, but on Sunday (local time) their funding for what they'd dubbed the 'Holiday Hole' dried up, and they brought the pointless endeavour to a halt.
While Cards Against Humanity wouldn't say exactly what the location of the dig was, it explained in a frequently asked questions section on its website that the hole was somewhere in America, and also "in our hearts".
It also said that when people observed the hole-digging process, they are "supposed to think it's funny".
"You might not get it for a while, but sometime next year you'll chuckle quietly to yourself and remember all this business about the hole," it said.
The creation of the Holiday Hole is not the first time Cards Against Humanity has embarked on a meaningless project come Black Friday - it's actually its third.
Last year the company urged people to send them US$5 ($7) in exchange for absolutely nothing - and 11,248 people obliged, many more than once, meaning they earned US$71,145 ($100,500).
Two years ago Cards Against Humanity sent 30,000 people boxes of bull faeces for US$6 apiece ($8.50), which resulted in the company making US$180,000 ($254,446).