Tech giant Apple dropped a crimson-shade bombshell over the tech world by dropping new iPhones, iPads and accessories this morning.
A special edition iPhone 7, in a deep red hue, is very similar to the original model but each purchase goes towards supporting HIV/AIDS prevention and research; the donation amount is unspecified.
Watch Emma Brannam's hands-on with Apple's iPhone 7
Prices will also be slashed on two iPad models, but the company isn't updating the high-end iPad pro tablet. The newly released devices are upgrades of earlier models.
But the tech giants will also be doubling the storage on the smaller iPhone SE but cost the same at $570.
Typically, Apple releases new products during large-scale stage events but opted for a more lowkey approach of a press release when the new products dropped Wednesday morning (NZ).
The standard size iPad would now be cheaper than the mini, down nearly NZ$100 on the markets to $467.