The Government will spend $53.3 million to construct a New Zealand Pavilion at the World Expo 2020 in Dubai.
Economic Development Minister Simon Bridges and Trade Minister Todd McClay announced on Sunday that New Zealand will participate in the expo.
They said showcasing New Zealand to the world was a crucial part of boosting economic growth, and 25 million visitors expected to attend the expo.
Mr McClay said they would be high-value visitors from all corners of the world.
The expo will take place from October 2020 to April 2021
"Through Budget 2017, the Government is committing $53.3 million to construct a New Zealand Pavilion that will allow Kiwi businesses to highlight their innovative products and services and open doors to new export markets," says Mr Bridges.
The Gulf States also importantly provided an entry point into the wider region for many New Zealand companies, said Mr McClay.
The announcement was made during Mr Bridges' visit to Dubai.
The UAE is New Zealand's 12th largest trading partner, with annual two-way trade exceeding $1.9 billion in 2016.