An Auckland property tycoon is facing the heat after the release of a video showing some of his suggested sales techniques.
Ron Fong coaches property investors and has told them to target homeowners who are "divorcing, dumb or desperate".
However, Mr Fong is adamant he's not exploiting vulnerable people.
His property tips come courtesy of the letter "d".
People who he says are desperate, divorced, or dumb.
His video was sent to members of the Auckland Property Investors Association (APIA).
President Andrew Bruce admits he never watched it until today.
"Maybe I should have checked the video before we sent it out originally, but being a voluntary organisation and basically giving my time there's only so much time you've to, to actually checking all the content," he says.
But now he's concerned by Mr Fong's comments.
"No one likes seeing people taken advantage of. You know that's quite clear and we're not about that at all," he says.
Newshub caught up with Mr Fong on Saturday at a property seminar in Papamoa, near Tauranga.
"We're not exploiting in anyway. We are looking for opportunities; like in all business you look for opportunities," he says.
"We do not go knocking on old ladies' doors who just don't know what they're doing, we wouldn't do that."
The APIA says it's now been placed in an awkward situation with its sponsors. ANZ is now reviewing its sponsorship while another sponsor, Barfoot and Thompson, says it'll review the video next week.
Mr Fong told Newshub he's sorry for the use of the word "dummies" and believes some of the video was taken out of context.