Bigger phones have the edge for Kiwis.
More than 55 percent of mobile phone sales in New Zealand in the first quarter of the year were for screens larger than five inches, according to market research company GFK.
It's a finding that Samsung hopes to capitalise on, with its flagship phones going on sale across the country this morning.
"The pre-order demand for the Galaxy S8 and S8+ in New Zealand has surpassed all expectations," said Todd Selwyn, Head of Mobile Portfolio for Samsung Electronics New Zealand.
"Samsung has always led the way in creation of the larger screen smartphone category, and with Galaxy S8’s infinity display we’ve taken the innovation a step further as the 5.8” and 6.2” screens still fit easily in the hand.
“The response from our sales partners and pre-order customers has been overwhelming, so we are feeling confident about the long-term performance of this device in 2017."
The device has so far received good reviews internationally, particularly for its Infinity screen, which has been acheived by removing the phone's bezels and a physical homebutton.
It comes with the industry’s first 10nm chip for speedy processing and biometric unlocking technology for advanced security.
The Galaxy S8 and S8+ willbe available from Vodafone, Spark, 2 Degrees, selected retailers and Samsung’s online store.
Prices start at $1,299 for the S8 and $1,499 for the S8+.