Nominations open for Bad Taste Food Awards

  • 03/10/2017
The awards are an effort to call out the products masquerading as nutritionally superior.
The awards are an effort to call out the products masquerading as nutritionally superior. Photo credit: Consumer NZ

Do you feel that certain food companies market their products as better or healthier choices than they really are, or that have higher nutritional values than is really the case?

If so, you can put their names forward for Consumer NZ's annual Bad Taste Food Awards.

Consumer NZ chief executive Sue Chetwin says the awards highlight food companies marketing their products as better choices than they really are.

Ms Chetwin says Consumer NZ's research regularly uncovers foods masquerading as nutritionally superior options, from gourmet salt to sugar-laden breakfast cereals.

"We're inviting consumers to join us in naming and shaming food marketers' claims to put pressure on companies to clean up their act," she said.

This is the second year Consumer NZ has run the awards.

In 2016, Nutri-Grain was among the 'winners', singled out for being marketed as a healthier option even though it was more than a quarter sugar.

Other 'winners' included 98 per cent almond-free almond milk, Gatorade and Powerade sports drinks with their sizeable sugar hits, and Heinz Little Kids Fruit & Veg Shredz, which were nearly 70 per cent sugar.

Nominations for this year's awards can be made online at consumer.org.nz or by emailing foodawards@consumer.org.nz.

Nominations close Tuesday, October 24.

NZN