Amazon slammed for baby clothes that endorse slavery

The children's garments are emblazonew with the phrase "slavery gets shit done".
The children's garments are emblazonew with the phrase "slavery gets shit done". Photo credit: Getty / Amazon

Online shopping behemoth Amazon is in the firing line after it featured a line of kids' clothing that appeared to advocate for the use of slavery to increase productivity.

The children's garments, stocked by a third-party retailer, included bags, tshirts and baby bibs emblazoned with the phrase "slavery gets shit done".

Accompanying the phrase is an image of the Egyptian Pyramids, the only remaining structure of the Seven Wonders of the Ancient World, which many believe to have been constructed by Hebrew slaves - though historians say that is a popular misconception.

The clothes have now been removed from Amazon's website, but not before attracting the attention of anti-slavery organisations and consumers, who were far from impressed.

In a statement, Amazon said all sellers are expected to follow its guidelines, which includes the prohibition of "products that promote or glorify hatred, violence, racial, sexual, or religious intolerance or promote organisations with such views".

It's not the first time Amazon has landed itself in hot water for stocking clothes with questionable messages. In October, it sold a hoodie that read: "Anorexia: like bulimia, except with self-control."

The controversy also comes hot on the heels of a scandal that engulfed Britain-based clothing giant H&M earlier this month, when it modelled a sweatshirt emblazoned with the phrase "coolest monkey in the jungle" on a black child.