Consumers are angry Air New Zealand is not honouring air fares from the US to New Zealand mistakenly sold at 10 percent of the intended price.
People who purchased the fares via third party websites and travel agents on Tuesday (US time) say the airline has been in touch to say they are being cancelled and they will get a refund.
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People nabbed one-way airfares from US cities to New Zealand for about US$100 ($NZ136) during the "short period of time" they were offered.
"What kind of incompetent company is Air New Zealand that cancelled my tickets after 24 hours of being bought?" asked Twitter user Susan Ramirez.
"Very sad to see our dream vacation to New Zealand cancelled less than a month away with zero explanation," said Liz Zellner.
An Air NZ spokeswoman said on Friday the airline apologised "for a genuine human error in the data entry process".
She said the airline was following US Department of Transport guidance on mistakes in fares as it regulated flights to and from the United States.
"In addition to full refunds, any legitimate out-of-pocket expenses that the customers may have incurred will also be reimbursed," the spokeswoman said.
In New Zealand, consumers cannot force companies to sell them goods or services when the price was accidentally set too low.
The airline isn't saying how many air fares were sold at the mistaken price, but it is thought they're mostly northern hemisphere customers as the error occurred overnight in New Zealand.
NZN / Newshub.