A motorcyclist is dead and four others have been injured following a crash just north of Puhoi on State Highway 1.
Police say the motorcyclist collided head-on with a southbound car at around 6:40pm.
The four people in the car, including one child, suffered minor to moderate injuries.
Diversions are in place onto State Highway 16 at Silverdale to the south and Woodcocks Rd in the north.
Serious crash officers are at the scene.