A group trying to get more tourism ventures going in the Buller region of the South Island is meeting to build support and highlight opportunities.
Advance Northern West Coast is holding its first annual meeting at 10.30am on Monday at the Solid Energy Centre in Westport.
Organisers say the initiative is trying to drive growth in tourism to compensate for the decline in minerals extraction which has been one the mainstays for the local economy since the 1870s.
Under the banner of Discover Kawatiri, the original Maori name for the region, the group has developed a strategic plan.
"We have all of the infrastructure we need to provide great experiences for our visitors - we don't need heaps of capital investment," Glenn Irving, the group's chairman said.
"All we need to do is get the message out there that New Zealanders and visitors to our country can enjoy a wide range of exceptional outdoor experiences without the crowding being experienced in other tourist locations in New Zealand," he said.