It's been a year since five-year-old Jack Dixon was swept out to sea at Mount Maunganui.
Despite extensive searches, Jack's body has never been found after he was hit by a sudden large wave at Shelly Beach while he played with his two cousins.
A year on, Jack's family are still reeling from their loss.
"Our lives have stood still since Jack was suddenly taken away from us ... and the pain of losing him is no less, nor will it ever be, and we continue to wake each day with heavy hearts," the family said in a statement, released by police.
"Jack was loved by all of those who knew him and we are also aware that through this tragedy Jack touched many more people's hearts."
The family will mark the day with a private minute's silence.
Members of the public who want to pay their respects are being encouraged to light a candle on Mount Maunganui's Main Beach this evening.