Donald Trump doesn't like losers. One Auckland church doesn't like Donald Trump, and they're letting him know with a less-than-flattering billboard.
The frontrunner for the Republican nomination for US president -- or a cartoon of his likeness -- has appeared outside The Community of Saint Luke church in Remuera today, where he criticises Jesus for being a "loser".
It depicts Trump looking across at Jesus Christ nailed to the cross while holding a hammer in his hand and declaring: "I don't like losers."
St Luke's minister Glynn Cardy says Trump's message directly contradicts the word of Jesus.
"To the Trumps of his day, and to those who see winners as having money and power, the Jesus of the Bible was a loser who associated with those rejected by society. And he died broke," Mr Cardy said.
"Jesus had an alternative vision of reality, however. He was a person who sided with minorities and those who were most vulnerable, and it was this that got him killed."
Mr Cardy said the billboard hopes to discourage American voters who are planning to vote for the billionaire following his derogatory comments about Muslims, Mexicans and women.
It's not the first time Mr Cardy has used shocking billboards to get across a message.
When he was at Auckland's St Matthew-in-the-City Church, he unveiled a risque billboard of Jesus' mother looking dejected after unsatisfying sex with Joseph in 2009.
And again in 2011, the progressive church opted to depict a contemplative Virgin Mary holding a positive pregnancy test.
Mr Cardy said the billboard will remain up throughout the Easter season and as long as the issue of Trump's candidacy remains undecided.