A New Zealand-born designer with a fabulous career in London, locals who've built careers at home and students entering the industry are converging on Dunedin for the city's fashion week.
The official opening of iD Dunedin Fashion Week is at a function on Monday.
On Thursday, 39 young designers from around the world compete in the iD International Emerging Designer Awards at the Dunedin Town Hall.
Then the long catwalk constructed on Dunedin's Railway Station platform comes alive on Friday and Saturday night.
This year New Zealand-born Emilia Wickstead, one of Kate Middleton's go-to designers, is showing pieces from her previous two autumn-winter collections.
Her show at London Fashion Week in February got considerable media coverage. The look was romantic and puritanical and the garments were long and swoopy, reviewers said.
The Telegraph reported all the big fashion editors, still jet-lagged after New York Fashion Week, made a special effort for "Emilia".
She's an impressively self-made woman whose upscale taste and seamless tailoring skills early on attracted a high-end clientele that has now been built into a list any design house would be envious of, the publisher said.
The work of the many designers who've built fashion careers in New Zealand is also on show.
Kate Sylvester is showing her autumn-winter collection, a Muse.
The catwalk show will feature 13 designers new to iD, alongside the city's iconic labels NOM*d, Carlson, Mild-Red, Company of Strangers, Dada Collection and Charmaine Reveley.
The week is supported by Dunedin City Council, and the Otago Polytechnic supports the emerging awards.