A total of 75,000 giant Jaffas were sent hurtling down the world's steepest street in Dunedin in a race for the finale of the Cadbury Chocolate Carnival.
More than 60 events across the city have taken place this week for the carnival.
The Jaffa Race draws big crowds and features three separate races of individually numbered coloured candies.
Race one saw the traditional red-coloured lollies fly down the hill in under 30 seconds. Race two was run by yellow Jaffas (in support of Surf Lifesaving), with the mystery green-coloured Jaffa race finishing things off with the fastest race of the day.
This was the 15th 'Running of the Balls', with an estimated crowd of 15,000 people filling Baldwin Street to watch the unusual spectacle.
The event raised $75,000 for three charities - Make-a-Wish Foundation, Parents Centre, and Surf Lifesaving NZ.
The winning numbers were:
Race 1 (Red):16290; 06006; 08854; 14509; 05960
Race 2 (Yellow): 01631; 22864; 05486; 12428; 07084
Race 3 (Green): 09824; 00955; 07861; 16367; 04997
Nationwide Cadbury tour
Cadbury is currently also doing a tour around the country starting in Dunedin to discover new flavours.
"It's a real-time and digital conversation seeking to find the flavour Kiwi's believe best represents where they live - from the humble apple crumble to our own beloved Jaffas block made in Dunedin," Mondelez New Zealand's country head James Kane says.
"We know New Zealander's love variety when it comes to flavours, and there are so many inspirations across this great nation."
The Cadbury flavour shed - a traditional back-garden shed nonetheless - will be setup around the country to help "facilitate this great debate", Mr Kane says.
There may even be some chocolate on offer too, including the two new Kiwi Legends blocks Lamington and Apple Crumble.
The dates are as follows:
Saturday July 23 - Christchurch, RE:Start Mall, 10am till 2pm
Tuesday July 26 - Rotorua, Eat Street, 10am till 2pm
Wednesday July 27: Auckland, Wynyard Quarter, 9am till 7pm
Or you can suggest your flavour combination through Cadbury's Facebook page.