Tributes are flowing for Rod McDermott, the former boss of retailer Farmers, who has died in a car crash.
Mr McDermott's car and a truck collided in Welcome Bay near Tauranga on Wednesday.
In a death notice, his wife Irma says she's very sad to announce the sudden and tragic death of her beloved husband.
Wellington Chamber of Commerce chief executive John Milford said Mr McDermott was a great retailer and merchant who contributed a huge amount to retailing in New Zealand.
"Rod was one of the good guys of retailing, and his work in building Farmers into the very strong brand it is today will live well past his most untimely death.
"He was well known to many retailers and other businesses in Wellington due to his frequent trips here in the course of overseeing his company over 25 years."
Farmers is part of James Pascoe Group, a private company that owns Pascoes the Jewellers, Stewart Dawsons, Goldmark, Farmers, Stevens and Whitcoulls.
Mr McDermott retired last year after 25 years with Farmers, the last ten as chief executive.
A memorial service will be held next Wednesday at St Georges Anglican Church in Epsom.