Playboy model Jaylene Cook's viral naked Instagram photo atop Mt Taranaki has sparked debate within the Māori community.
George FM host Kara Rickard addressed the issue on Thursday morning saying the shoot was disrespectful.
"As a Māori , I find it offensive. Especially because Mt Taranaki is well-known as a tapu or sacred mountain," she said on George FM's Breakfast show.
"People from that area don't even climb Mt Taranaki because they think of it as an ancestor."
Ms Cook, a Playboy playmate who has gained nearly 40,000 new followers on Instagram since the post, hiked to the top of Mt Taranaki on Tuesday where she stood naked for a photo taken by her boyfriend that has been liked more than 16,000 times.
"It's a courtesy [thing] it's not about believing in it, you don't have to believe in it but you have to be respectful and have the decency as a human being to respect other people's beliefs and cultures," Ms Rickard said.
"Would she have gone to a church and taken all her clothes off and taken a picture? Or gone to the war memorial and thought it was appropriate? No."
The playmate who recently featured in the January 2017 edition of Playboy Mexico was supposed to front on the George FM Breakfast show however wouldn't answer her phone when they called.
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