Tourism is booming in the United States city of Dallas.
It is the number one city to visit in Texas and last year hosted 25.7 million visitors resulting in $4.4 billion in economic impact.
So what can New Zealand learn from Dallas' success to help it take even more advantage of an already booming tourism industry?
CEO of Visit Dallas, Phillip Jones, spoke to Duncan Garner.
Watch the video for the full interview.
