NBC news programme Sunday Night has covered the rise of United States citizens settling down on New Zealand's shores - but the 11-minute piece has been ridiculed after focusing on how superior our nation is to every other.
Entitled 'The Americans Are Coming: The Obsession with New Zealand', the feature looks at just what is attracting so many immigrants to Aotearoa, praising nearly every single aspect of our culture in the process.
The piece praises the understated Kiwi culture, glorifies our good work-life balance, our isolated, peaceful and liveable environments, our stunning scenery, and even the way we've retained our indigenous culture.
"It's become a thing, apparently, to come here," Keith Morrison narrates.
"That is, to rhapsodise about impossibly green, sheep-dotted valleys, white-coated rocky mountains, and glorious surfer sunsets - all in one, modest, miniature package."
However, even more ridiculously gracious compliments follow when a group of US citizens gather to talk about why they moved to NZ and why they prefer it to America.
"I'm not making as much money as I was in the United States, but I'm much happier and finding a good work-life balance - so it pays off," says one woman who left a job in finance to become a barista here.
"Any sort of business idea that you wanted to bring to the table could come to fruition. If you work hard and do what you want to do you can be successful."
When asked whether that was essentially what the American Dream was, another woman chimes up that such a dream doesn't exist back in the US any more and that it's now "the Kiwi Dream".
The feature finishes on an interview with one NZ's greatest exports, actor Sam Neill, who waxes lyrical about New Zealand before reciting a Māori proverb.
Internet users who watched the piece were split on whether it was good or not, with some lauding it for bringing attention to our country and capturing its most exotic and attractive features.
However others were less complimentary, dismissing the piece for its allegedly patronising tone.
The NBC feature aired in the US on Sunday night (local time).
Newshub.
