The owners closing down the Dunedin Cadbury factory are warning soon-to-be-redundant staff to "consider their options" when giving money to save some iconic Cadbury brands.
Dunedin campaigners have raised $5.7 million in their bid to continue local production of Pineapple Lumps and Jaffa's when the factory closes in early 2018.
Cadbury owner Mondelez deny telling staff not to invest in the initiative - instead saying they should consider their options before making any financial commitment.
"It's not accurate to suggest we have advised our people not to invest in the DMH initiative," a Mondelez spokesperson said in a statement.
"We advised them that the nature of crowdfunding may mean any contribution is a donation, rather than an investment, and they should consider their options before making any financial commitment to this."
More than 350 jobs will be lost when the factory closes, with 200 jobs to go before the end of the year.