A New Zealand radio host got a shock this morning when she found herself as the face of an American company for a weightloss product.
Pictures of Edge announcer Megan Annear had been taken from a YouTube video she'd posted online and she fears there's little she can do about it.
The American ad starts with video Megan Annear posted on social media to promote loving the skin you're in - but the product it's selling is all about losing the fat you hate - a product she does not endorse.
"I would hate for women to feel bad about themselves that they have to buy this product and feel self-conscious," Ms Annear told Newshub.
"And it's my face that's made them spend their money on a product I don't think they need - I'm mad."
She said she's experienced image theft before, when her friend's pictures turned up as ads on dating sites.
"It's not just people in the public eye; it's literally anyone," she says.
"Luckily I have a following that alerted me to my video."
Ms Annear is exploring her legal options for having the ad taken down - but online watchdog Netsafe say compensation would mean having to engage a lawyer in the US.
"Clearly if it was another New Zealand business that was using your content you'd have some local legal options but if it's an international it might be an expensive thing to pursue," says Martin Cocker, Netsafe CEO.
Celebs that have successfully pursued copyright include former England football captain John Terry whose image turned up on cigarette packets in India, and Rihanna who was snapped by paparazzi in apicture which was then turned into this t-shirt for TopShop.
Newshub.
