'Gore boy' Luke Dawson takes clothing label to Fashion Week

We've all heard the phrase "don't quit your day job", but one Gore freezing worker is hoping to do just that if he can make the next step towards his dream career a success.

Luke Dawson is showcasing his own designs at New Zealand Fashion Week in just his second fashion show.

Mr Dawson is obsessed with comics, and has created his own and paired it with his love for street wear.

Now he has his own clothing called "Luke Dawson", which he works on in his spare time.

It's a long way from his regular day job - the meatworks.

"At the start I was getting a bit of slack for it for coming from, you know, a Gore boy getting into fashion," he says.

The 27-year-old learned to sew from his mother's cousin, and studied fashion and animation.

Now the multi-talented freezing worker is taking his collection to Fashion Week with 12 different looks, featuring his comic character, "The Boy from Goreville".

Mr Dawson has only ever entered the Hokonui Fashion Awards.

His parents are proud of their boy heading up to the big smoke.

"Me and Veronica both give him credit for how much he's stuck to it because it is such a tough career," says his dad, Brett Dawson.