A teetotal shopper is fuming after not being allowed to buy alcohol-free grape juice because she didn't have any ID.
Lisa Newlands, 43, tried to buy a bottle of Lindauer's Sparkling Grape on Saturday night from Countdown Takapuna, Stuff reported.
The $8 bottle is treated by the store as if it were alcoholic, so customers must have ID and purchase it within the correct hours.
Ms Newlands told Stuff she read the label and thought it sounded nice. The supervisor told her it was marketed as alcohol so couldn't sell it to her.
"When you're sitting there having an argument in public about sparkling grape juice, it's bizarre," she said.
The supermarket's alcohol responsibility manager, Paul Radich, told Stuff the decision on the juice was down to an agreement with supplier Lion.
"As this is an adult alcohol alternative we agreed with Lion to retail the product as if it was alcohol."