Men all around the country will be currently locking themselves in the bathroom to shed a month's worth of facial fuzz, as Movember ends for another year.
It's grown from a small charity fundraiser to a genuine cultural event each year.
Thousands of men - and women - join in with varying degrees of success, but this year's fundraising campaign has been the biggest yet.
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Wellingtonian Matt McLaughlin has raised $1700 for Movember this year, having supported the charity since 2010, but the cause became personal last May.
"I was diagonsed with prostate cancer, so yeah, obviously very topical," he told Newshub. "The last two years I've done Movember have been really close to home, really close to my heart."
He got the all-clear this year, but says too many Kiwi men are still dying too young.
"Kiwi men don't get checked for prostate cancer until they're 50 years old. I was diagnosed at 42 and would've been dead by 50.
"So hopefully, if there's younger generations out there now that are talking about the likes of prostate cancer, when they come to 40 years old, they'll take it upon themselves to get checked up."
Movember's evolved from a prostate cancer fundraiser to take in all aspects of men's health.
"Over the last two or three years, the acknowledgement of mental health in our society has gone up," says Movember NZ manager Robert Dunne.
That inclusion of mental health efforts has seen more than $900,000 dollars raised - a 40 percent increase from last year. Dunne says men, especially young men, are starting to get better about opening up and that's helped the total.
"Girls are really good at being more proactive over their health and getting onto things a lot earlier, having big conversations earlier on. That's what we want to see in our young men and we're starting to see some really good early signs of that."
The young men of Wellington food delivery service DeliverEasy say the state of men's mental health is more sobering than a late-night curry.
"It doesn't get as much awareness as it should, so this is a great way to raise some awareness of it and get people going," says Connor O'Hagan.
They've got a few surprised faces from customers, but raised $2000 - but it's come at a cost.
"I had to have my passport photo taken recently, so this thing's gonna be haunting me for 10 years to come or so," says Steven Walker.
They've decided not to keep the mo's.
"Nana's not a fan, so it's getting the cut," says Mr Walker.
But they're vowing to continue the conversation.
"Instead of flooding ourselves with facts and stats for a month, maybe we should think about our actions throughout the year," says Chris Robinson.
"I think people are getting a bit more aware that you need more than a 'she'll be right' attitude to get you through the day, and that a friend is more than someone who slaps you on the back, but I think there's a long way to go."
They say with great moustache comes great responsibility - to be aware of their physical, mental, and emotional health.