Police and cycling advocates alike are pleading for those on the road to take care as 2017 becomes even more deadly.
So far 18 cyclists have been killed on the roads, in 2016 only six were killed.
Father of three John Bonner who was hit and killed by a car close to his home on the Te Atatū Peninsula on December 7.
The rise could be attributed to multiple factors, good weather or the rise of ebike sales mean cycling is becoming very attractive to get around.
Cycling action network project manager Patrick Morgan says enough is enough, and measures need to be taken to ensure cyclists are safe.
"Changing an attitude will not fix this problem and there's a combination of [things] we need to do to make the roads safer so everyone gets home safely."
Mr Morgan argues there's four things that could be improved to prevent cyclist deaths - safer vehicles, safer speeds, safer roads and safer people.
He's advocating for safer speeds and asks politicians to be bold enough to drop speed limits to 30km/h in residential and shopping streets.
Watch the video for the full The Project interview.
