Overseas travel agents are being offered free training to help them explain New Zealand's road rules and conditions to tourists.
It's the latest road safety initiative in response to a spate of accidents earlier this year involving foreign drivers.
Publicity around the accidents led to some ugly incidents and in several cases irate locals seized keys from visitors.
The Government announced last month every visitor from China was going to be given a road safety leaflet when they were issued with a visa.
The training for travel agents comes in the form of an online module in seven languages.
"Tourism New Zealand has cleverly packaged together all the relevant safety information," said Associate Tourism Minister Paula Bennett.
"After completing the training, agents will be able to provide sound advice to anyone considering a self-drive holiday in New Zealand."
Ms Bennett says New Zealand has many unique and sometimes challenging roads, particularly around popular tourist destinations in the South Island.