Employers are being urged to give offenders a chance by giving them a job.
Prime Minister John Key and Corrections Minister Sam Lotu-Iiga had breakfast with 80 employers in Auckland today and gave them the message.
"Being in employment means regular pay," said Mr Lotu-Iiga.
"It means having money to buy food and clothes for your family, it means a more stable and rewarding life."
He says the Government has set a target of reducing reoffending by 25 percent by 2017, which equates to 600 fewer people going back to prison and 4000 fewer people being reconvicted on community offences.
"The message I want to convey to employers is that they can help make a positive difference."
Mr Lotu-Iiga plans more forums in Wellington, Christchurch and Hamilton.