Kiwi farmers are set to hear from major players in the dairy sector, including the Deputy Prime Minister, on the future of the industry.
The biennial Dairy NZ Farmers' Forum starts today and is expected to attract around 700 farmers.
This year's focus will be on how farmers can adapt to challenging conditions and the global market.
Fonterra boss Theo Spierings and Finance Minister Bill English are the main speakers at the event.
Farmers can also choose to attend up to 11 workshops, on topics such as genetic modification and environmental economics.
Mr English is to speak about the Government's view on dairy's future.
But it's not just dairy farmers who will get a better insight into their industry, kiwifruit growers will also hear from Zespri International chief operating officer Simon Limmer about lessons from the PSA outbreak which decimated crops.
In February Mr English told Parliament the Government isn't going to come to the rescue of debt-stricken farmers who are struggling to survive low dairy prices.
The Reserve Bank announced in March that dairy debt stood at $38 billion, up from $10 billion in 2002.