It there's one way to launch a hashtag, this was it.
Labour's #LetsDoThis campaign launch drew thousands of people on Sunday.
It was Jacinda Ardern's first major speech to the party since becoming leader three weeks ago.
So how is Labour tracking in the lead-up to the election, and does Jacinda have what it takes to become Prime Minister?
Social media presenter Aziz Al-Sa'afin wraps up the online reaction, while political reporter Isobel Ewing and Auckland University political marketing Associate Professor Jennifer Lees-Marshment spoke to Eric Young about what this means for the election.
Watch the video for the full interview.