Warning: This report may be scary for some.
You either love it or you loathe it, but more and more Kiwis are embracing horror, and not just movies or books. The big thing now is actual horror encounters.
Auckland has Spookers, and Queenstown has the Fear Factory. Then there are the numerous horror mazes and even pop-up fright nights.
Story set out to find the frightened and the frighteners.
Watch the video for the full report.