Jonah Lomu was rugby's first global superstar.
He became the game's biggest star as it went from being an amateur sport to a professional one in the mid-1990s.
His high profile helped the game reach to new audiences in markets like Japan and the United States.
He also achieved a rare feat in sport. He continued to secure sponsorship deals long after his retirement, juggling that work with his efforts for charities like UNICEF.
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