Would you eat cloned beef?
Boyalife Group and its partners are building the giant plant in the northern Chinese port of Tianjin.
It is due to go into production within the next seven months and aims for an output of one million cloned cows a year by 2020.
But cattle are only the beginning of chief executive Xu's ambitions.
In the factory's pipeline are also thoroughbred racehorses, pets, police dogs specialised in searching and sniffing, and even humans.
For now, Xu seeks to become the world's first purveyor of 'cloned' beef, breeding genetically identical super-cattle that he promises will taste like Kobe.
University of Auckland nanotechnology expert Michelle Dickinson joined Paul Henry to discuss the future of cloning.
Watch the video for the full interview.