Shapes recipe causes customer backlash

  • 28/04/2016
Mike Lee (Paul Henry)
Mike Lee (Paul Henry)

A public backlash has erupted after Arnotts announced it has changed the recipe for Shapes.

The new recipe will have less salt and fat, but what about the flavour?

A petition has even been set up to try to convince the company to reverse its decision.

Auckland University advertising specialist Dr Mike Lee joined Paul Henry to talk about it.