Shapes recipe causes customer backlash

  • 28/04/2016
Mike Lee (Paul Henry)
Mike Lee (Paul Henry)

A public backlash has erupted after Arnotts announced it has changed the recipe for Shapes.

The new recipe will have less salt and fat, but what about the flavour?

A change.org petition has even been set up to try to convince the company to reverse its decision.

Auckland University advertising specialist Dr Mike Lee joined Paul Henry to talk about it.

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